LW Flooring
Engineered hardwood, waterproof laminate, and luxury vinyl plank collections built for beauty and real life. European White Oak, Hickory, Maple, and Walnut — 18 collections across every style and application.
About LW Flooring
A Lifetime of Memories Underfoot
LW Flooring is a premium flooring brand built around one idea: the floors in your home are the backdrop for every memory your family makes. Their collections span engineered hardwood, waterproof laminate, and luxury vinyl plank — each designed to deliver beauty, durability, and lasting value.
LW Flooring specializes in European White Oak — the most sought-after species in contemporary interior design. Their engineered hardwood collections feature wide planks, premium sawn veneers, and wire-brushed finishes that capture the natural beauty of the wood while delivering the dimensional stability that engineered construction provides.
Quality Hardwoods of Michigan is an authorized LW Flooring retailer — the only way to purchase LW Flooring with full manufacturer warranty protection. Visit our Rochester Hills showroom to see the collections in person.
Why LW Flooring
Built for Beauty. Built for Real Life.
From European Oak wide planks to 100% waterproof vinyl — LW Flooring covers every room, every lifestyle, and every design direction.
European Oak Expertise
LW Flooring specializes in European White Oak — the most sought-after hardwood species in contemporary design. Wide planks, premium veneers, and wire-brushed finishes that define modern interiors.
Full Waterproof Range
From 100% waterproof laminate (Montclair, Odyssey, Cascades) to rigid core LVP — LW Flooring has a waterproof solution for every room, including kitchens, bathrooms, and basements.
20 Mil Wear Layers
LW's LVP collections feature 20 mil commercial-grade wear layers — the industry benchmark for residential durability. Scratch, dent, and pet-resistant for active households.
FloorScore Certified
Select LW Flooring collections carry FloorScore certification — independently verified for indoor air quality and low VOC emissions. Safer for your family and the environment.
18 Collections, One Brand
Seven engineered hardwood collections, three waterproof laminate collections, and eight luxury vinyl plank collections — all under one roof. Every style, every budget, every application.
Authorized Retailer
Quality Hardwoods of Michigan is an authorized LW Flooring retailer. Manufacturer warranty is only honored through authorized retailers — you're protected when you buy from us.
Engineered Hardwood
7 Hardwood Collections
European White Oak, American Hickory, Maple, Walnut, Acacia, and Birch — in wire-brushed, handscraped, UV oil, and smooth finishes.
Paradise Island
Make Your Home an Escape to Paradise
A true masterpiece featuring 10-1/4" wide European Oak planks, 5/8" thick and up to 86-5/8" in length with a 4mm wire-brushed veneer. The perfect union of nature's splendor and human artistry — from the shoreline to the ridgeline.
Pristine
Make Your Floor the Centerpiece of Your Home
Select Grade European White Oak with a combination of organic movement meeting inspired accents of undertone colors. Features a 3mm premium sawn veneer at 7-1/4" wide × 9/16" thick with planks up to 74-3/4" in length.
Vintage Elegance
Rustic Visual Symphony of Dramatic Depth
American Hickory & European White Oak in a UV Oil wire-brushed finish. A 4mm sawn face veneer on planks 7-1/4" wide × 5/8" thick and up to 74-3/4" in length. Excels in warmth and craftsmanship.
Renaissance
Timeless Charm, Authentic Design
A versatile and classic 3mm veneer in a European White Oak wire-brushed finish. Measuring 7-1/2" wide × 9/16" thick with planks up to 74-3/4" in length. Warm meets cool with undeniable sensory interest.
Sonoma Valley
LW's Most Diverse Wood Collection
LW's most diverse wood offering — Hickory, Maple, Walnut, and European Oak species in varying widths, groundbreaking movements, lively accents, and deep textures. A 2mm veneer that goes from rustic to regal all in one stunning collection.
French Impressions
Timeless by Design
European White Oak veneers on planks 7" wide × 3/8" thick and lengths up to 71". Gentle wire-brushed finish in today's most sought-after design colors. A striking canvas of modern beauty that values simplicity over excess.
Traditions
Heritage of Style, Distinct Personality
A nostalgic line-up of handscraped and smooth finished Acacia, Birch, and American Hickory at 5" wide × 3/8" thick with planks up to 47-1/4" in length. Unmistakably rich in color and texture with a heritage of style.
Waterproof Laminate
3 Waterproof Laminate Collections
100% waterproof click-lock laminate with embossed-in-register wood visuals. The durability of vinyl with the look of real wood.
Montclair
Say Goodbye to Water Worries
Pairs innovative waterproof technology with stunning embossed-in-register features on 14mm-thick planks. A seamless balance of beauty, strength, and long-term confidence underfoot.
Odyssey
Truly 100% Waterproof
A truly 100% waterproof click-lock/floating laminate floor with unmatched durability and uncompromised wood look visuals. Built for real life.
Cascades
Exceptionally Durable | Waterproof
Exceptional durability, complete waterproof protection, and a timeless, worry-free style for any room in your home. Uncompromised wood look visuals.
Luxury Vinyl Plank
8 Luxury Vinyl Collections
Rigid core, loose-lay, and glue-down LVP with 20 mil wear layers. Waterproof, pet-friendly, and FloorScore certified for every room in the home.
Grand Coast
Beautifully Crafted, Spill-Proof & Pet-Friendly
Indulge in beautifully crafted, spill-proof, and pet-friendly flooring. Grand Coast brings coastal-inspired style with the durability modern households demand.
Riverstone
Realistic Wood Visuals, Unique Colors
Rigid Core Vinyl construction with a 20 mil wear layer, 5.5mm overall thickness, 100% virgin PVC. Stunning Embossed-In-Register (EIR) wood aesthetics with a rich, distinct color palette you won't find anywhere else.
Riverside
Contemporary & Rustic Hardwood Visuals
Combines the durability of vinyl with the beauty of contemporary and rustic hardwood floor visuals. Completely waterproof, low-maintenance, pet-friendly, scratch & dent resistant with a 20 mil wear layer.
Lakeview
Designed for Real Life. Inspired by You.
Featuring a 20 mil wear layer, the latest sought-after hardwood visuals and designer style colors. Waterproof, pet-friendly, low maintenance, FloorScore Certified — ideal for homes with kids, pets, and high-traffic areas.
Shires
Loose-Lay LVT — From Boardroom to Mudroom
Fully waterproof loose-lay LVT with a 20 mil EIR "Tough as Nails" wear layer. Easy to install, perfect for all projects — from the boardroom to the mudroom.
Metro Luxe
Urban Style with Upscale Appeal
Refined hardwood visuals with durable, water-resistant capabilities on expansive 9" × 60" glue-down planks. Balancing urban style with upscale appeal for the ultimate statement in contemporary design.
Uptown Avenue
Modern Style Meets Classic Charm
Realistic hardwood aesthetics on fully water-resistant, 9" × 60" glue-down planks designed to deliver lasting performance underfoot. Modern style meets classic charm.
Township
Residential & Multifamily Ready
Fully waterproof vinyl glue-down plank designed for both residential and multifamily usage. A high-impact, registered, and embossed wear layer protects this beautiful wood visual line for years to come.
Frequently Asked Questions
Where can I buy Lw flooring in Michigan?+
What Lw collections are available?+
Is Lw flooring a good choice for Michigan homes?+
Buy from an Authorized LW Flooring Retailer
LW Flooring's manufacturer warranty is only honored through authorized retailers. Quality Hardwoods of Michigan is an authorized LW Flooring retailer — which means your purchase is fully protected. LW Flooring does not accept warranty claims on material purchased through the internet or non-authorized sellers.
Ready to Explore LW Flooring?
Visit our Rochester Hills showroom to see LW Flooring's collections in person. Our team can help you find the right collection, species, and finish for your project.
Also carried at Quality Hardwoods of Michigan: