Michigan's best wholesale prices on unfinished hardwood — red oak, white oak, maple, hickory, walnut, and more. Complete color and finish customization. Expert guidance in Rochester Hills.
Unfinished hardwood flooring arrives exactly as it sounds — raw, uncoated solid or engineered hardwood with no stain and no finish applied. It's installed first, then sanded smooth across the entire floor surface, stained to your chosen color, and sealed with your choice of protective finish.
This process creates something prefinished flooring can't: a completely seamless surface. Because the floor is sanded after installation, there are no micro-beveled edges between planks — just one continuous, smooth expanse of wood. It's the look you see in historic Michigan homes and high-end new construction where the floor is meant to disappear into the room.
Unfinished hardwood also gives you complete control over color. You're not limited to the manufacturer's stain options — you can match an existing floor exactly, achieve a custom color, or work with our stain selection to find the perfect tone for your space.
Acclimation
Flooring stored in the installation room for 5–7 days to adjust to your home's temperature and humidity.
Installation
Planks nailed or glued to the subfloor. Takes 1–2 days depending on room size.
Sanding
Floor sanded progressively with finer grits until perfectly smooth. Creates a seamless surface across all planks.
Staining (optional)
Stain applied by hand and wiped to your chosen color. Multiple coats possible for deeper tones.
Finishing
2–3 coats of oil-based or water-based polyurethane applied with drying time between coats.
Any stain color — including custom colors not available in prefinished products. Match existing floors, woodwork, or cabinetry exactly. Change the color at any future refinish.
Sanded after installation, so there are no micro-beveled edges between planks. One continuous, smooth surface across the entire floor — the look of a single piece of wood.
Unfinished hardwood typically costs less per square foot than prefinished. The finishing labor adds cost, but the total installed price is often competitive — especially for large projects.
Sanding enables decorative borders, inlays, medallions, and other custom elements that aren't possible with prefinished flooring. Popular in Michigan's historic and luxury homes.
The only reliable way to match an existing hardwood floor exactly — same species, same stain, same finish, sanded to the same level. Essential for additions and renovations.
Oil-based polyurethane (harder, more amber), water-based polyurethane (clearer, faster dry), or penetrating oil finish (natural look, easy spot repair). Your choice, not the manufacturer's.
We carry Michigan's widest selection of unfinished hardwood species — from the most popular domestic oaks to premium exotics. Janka hardness rating shown for each species.
Red Oak
Janka 1290The most widely used unfinished hardwood in Michigan. Warm reddish-pink tones, prominent grain, excellent stain absorption. Available in 2.25", 3", 4", and 5" widths. Takes warm stains beautifully.
White Oak
Janka 1360Cooler, more neutral tones than red oak. Better moisture resistance. Takes gray and cool-toned stains exceptionally well — the dominant choice for contemporary Michigan interiors in 2026.
Maple
Janka 1450Smooth, fine grain with a light creamy color. Resists stain absorption more than oak — best left natural or lightly stained. Excellent for contemporary and Scandinavian-inspired interiors.
Hickory
Janka 1820Dramatic color variation from cream to dark brown within the same plank. Rustic character that looks stunning with natural or lightly stained finishes. The hardest common domestic species.
Walnut
Janka 1010Rich chocolate-brown tones that look stunning left natural. Softer than oak — best in lower-traffic areas or with protective area rugs. A premium choice for upscale Michigan homes.
Cherry
Janka 950Warm reddish-brown tones that deepen and darken naturally over time with light exposure. Elegant, refined grain. Best left natural to showcase its natural color evolution.
Ash
Janka 1320Light, creamy color with a prominent grain similar to oak. Strong and shock-resistant. Takes stain well. A versatile choice for both traditional and contemporary interiors.
Birch
Janka 1260Fine, even grain with a light to medium tone. Smooth surface. Good for contemporary designs. Similar in appearance to maple but typically more affordable.
Pine
Janka 870Softer wood with rustic charm — knots, character marks, and a warm golden color. Best for traditional, farmhouse, or cottage-style homes. Requires a harder finish to protect against denting.
Teak
Janka 1155Tropical hardwood prized for its natural oils and exceptional moisture resistance. Rich golden-brown color. Premium pricing but outstanding durability and longevity.
Mahogany
Janka 900Deep reddish-brown tones and a luxurious, fine grain. Classic choice for formal dining rooms and traditional interiors. Excellent workability for custom inlays and borders.
Acacia
Janka 1750Very hard and durable with dramatic color variation and a distinctive grain. Warm golden to dark brown tones. Excellent for high-traffic areas and active households.
We carry DuraSeal stains in 36 colors for red oak and white oak — from natural blondes to deep espressos. Custom color matching is also available.
Oil-Based Polyurethane
The traditional choice. Harder, more durable, and adds a warm amber tone. Longer dry time (24 hrs between coats). Strong odor during application.
Water-Based Polyurethane
Clearer finish that preserves the wood's natural color. Faster dry time (2–4 hrs between coats). Lower VOCs. Slightly less hard than oil-based.
Penetrating Oil Finish
Soaks into the wood rather than sitting on top. Natural, matte look. Easy spot repair — no need to refinish the entire floor. Popular for white oak.
Narrow (2.25"–3")
Traditional width. Classic look for historic Michigan homes. Most affordable option.
Medium (4"–5")
Versatile width that works in both traditional and contemporary spaces.
Wide Plank (5"–7")
The dominant choice for Michigan's upscale market in 2026. Modern, open feel.
Extra Wide (8"+)
Statement-making width for large rooms and luxury installations.
Plain-Sawn (Flat-Sawn)
The most common and most affordable cut. Produces the classic cathedral grain pattern — wide, arching grain lines. Widest boards available. Most natural variation in appearance.
Quarter-Sawn
Cut at a 60–90° angle to the growth rings. Produces straight, uniform grain lines and distinctive ray fleck patterns (especially visible in white oak). More stable than plain-sawn — less expansion and contraction.
Rift-Sawn
Cut at a 30–60° angle to the growth rings. Produces the most linear, consistent grain with no visible flecks. The cleanest, most contemporary look. Most expensive cut due to lower yield.
Live-Sawn
The entire log is sawn straight through, producing a mix of plain, quarter, and rift grain patterns in the same board. Creates a natural, organic look with maximum character variation.
Rift & Quartered (R&Q)
Combines rift and quarter-sawn techniques. Produces consistent, linear grain without the fleck of pure quarter-sawn. Superior stability. Popular for contemporary wide-plank installations.
Unfinished hardwood typically costs less per square foot for materials. However, the on-site sanding and finishing adds labor cost — typically $2–$4 per square foot. For large projects, the total installed cost is often similar to prefinished. The advantage of unfinished is customization, not necessarily price.
Installation takes 1–2 days. Sanding takes 1 day. Staining and finishing (2–3 coats with drying time) takes 3–5 days. Total project time is typically 5–7 days. The home should be vacated during sanding and finishing due to dust and fumes.
Yes — this is one of the primary reasons homeowners choose unfinished hardwood. By selecting the same species and width, then staining and finishing on-site, a skilled installer can achieve a very close match to existing floors. Perfect matching depends on the age and condition of the existing floor.
Red oak is the most popular and widely available unfinished hardwood in Michigan — excellent durability, good stain absorption, and competitive pricing. White oak is the premium choice for contemporary interiors, especially for gray and cool-toned stains. Maple is ideal for natural or lightly stained contemporary floors.
Yes — acclimation is critical, especially in Michigan. Store the flooring in the installation room with the HVAC running at normal living conditions for at least 5–7 days before installation. Michigan's seasonal humidity swings make proper acclimation essential to prevent gapping, cupping, and squeaking after installation.
Visit our Rochester Hills showroom to see our unfinished hardwood selection and stain samples — or call us to discuss your project.