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Quality Hardwoods of Michigan, Inc.
Provenza Floors — luxury handcrafted hardwood and MaxCore waterproof LVP in an elegant interior
Luxury HardwoodMaxCore™ 100% Waterproof LVPWater Block® LaminateGreenGuard Gold Certified

Provenza Floors

Beauty. Style. Innovation. — 40+ years leading the industry in Luxury Hardwood, 100% Waterproof LVP, and Water Block® Laminate.

40+
Years of Design Experience
184
Hardwood SKUs
129
MaxCore™ LVP SKUs
80hr
Water Block® Laminate Protection

Our Products Inspire Great Design

40+ Years of Award-Winning Flooring Design

Provenza Floors has built its reputation in the design of unique hardwood products that exceed the demands of builders, architects, interior designers, and residential consumers. With over 40 years of experience, Provenza offers hardwood collections that are unique and handcrafted.

Like DNA, each board of Provenza Hardwood is unique. Every plank is handcrafted and no two boards are the same. Mineral streaks, knots, and natural character are celebrated — not hidden. Their passion to offer unique hardwood, waterproof luxury vinyl, and luxury laminate floor collections drives them to make every collection a design masterpiece.

For over 25 years, Provenza Floors has led the way in meeting the ever-changing demands and needs of flooring consumers, delivering high-style, high-quality hardwood, waterproof luxury vinyl, and luxury laminate products. Their MaxCore™ LVP is GreenGuard Gold Certified for healthy indoor air quality.

Explore the full catalog at provenzafloors.com
Provenza Floors premium hardwood flooring in a beautiful warm-toned living room

A Passion for Detail

Innovation Is Our Specialty

Beauty. Style. Innovation.

Provenza leads the industry in style, design, and innovation of Hardwood, 100% Waterproof Luxury Vinyl, and Water Block® Luxury Laminate — exceeding the demands of builders, architects, interior designers, and residential consumers.

GreenGuard Gold Certified

All MaxCore™ LVP products are GreenGuard Gold Certified for low chemical emissions — ensuring healthier indoor air quality for your home and family.

Award-Winning Collections

Provenza has built its reputation over 40+ years designing unique hardwood products. Every collection is a design masterpiece — no two collections look alike.

A Passion for Detail

Every plank of Provenza Hardwood is unique — like DNA. Hand-crafted finishes including reactive stains, wire-brushing, hand-distressing, and multi-stain treatments create depth impossible to achieve with standard factory finishing.

Provenza Floors luxury hardwood collection — handcrafted wide-plank Oak

Hardwood Styles Available

Wire BrushedHand DistressedHand ScrapedHand StainedMulti StainHerringboneColor VariationCharacterRusticPainted

Species: Oak · Acacia · Ash · Hevea · Hickory · Maple

184 SKUs Across 20+ Collections

Luxury Hardwood Collections

Every plank is handcrafted. No two boards are the same.

Affinity — Wire-brushed European Oak in warm naturals and cool grays. 11 colors.
African Plains — Bold character-grade Acacia with dramatic grain and color variation.
Antico — Old-world hand-distressed character with deep, rich tones.
Cadeau — New collection — refined European Oak with a fresh, modern palette.
Grand Pompeii — Wide-plank statement floors. 5 new colors added for 2026.
Herringbone Reserve — Classic herringbone pattern in premium Oak. Timeless geometry.
Lugano — Swiss-inspired wide-plank Oak with sophisticated matte finishes.
Modern Rustic — Rustic character meets contemporary design. Wire-brushed texture.
New York Loft — Urban-inspired wide planks with a loft-style industrial edge.
Old World — Hand-scraped and hand-stained for authentic antique character.
Opia — New collection — clean, minimalist Oak for modern interiors.
Palais Royale — Regal wide-plank Oak with multi-stain depth and elegance.
Pompeii — Dramatic dark tones with hand-applied reactive stain finishes.
Richmond — Solid hardwood collection — traditional species, enduring quality.
Studio Moderno — Contemporary wire-brushed Oak for design-forward spaces.
Tresor — Treasure-inspired finishes with rich, layered color treatments.
Vitali — Lively color variation and character-grade Oak with natural energy.
Vitali Elite — New — elevated Vitali with premium grade and refined finishes.
Volterra — Italian-inspired wide-plank Oak with hand-applied artisan finishes.
Dutch Masters — Designed & Finished in the USA. Custom-made hardwood masterpieces.
Browse all 184 hardwood SKUs at provenzafloors.com

GreenGuard Gold Certified

MaxCore™ 100% Waterproof LVP

129 SKUs across 7 collections — innovative patterns, texture, variation, and painted edge bevels.

Provenza MaxCore™ 100% Waterproof Luxury Vinyl products feature innovative patterns, texture, variation, and painted edge bevels that deliver a realistic wood or natural stone visual in a durable, GreenGuard Gold Certified, easy-to-install, easy-to-maintain floor. Available in long plank and wide plank formats.

Concorde Oak
10 colorsLong Plank

Classic European Oak visuals with LVProtec finish. Brushed Pearl, Cool Classic, French Revival, London Fog and more.

First Impressions
Multiple colorsWide Plank

Bold, high-definition visuals designed to make an immediate statement. Innovative patterns and painted edge bevels.

Moda Living
Multiple colorsGreenGuard Gold

Realistic wood visual with GreenGuard Gold Certified construction. Easy-to-install, easy-to-maintain.

Moda Living Elite
Multiple colorsPremium

Elevated Moda Living with premium grade visuals and enhanced texture for a more authentic wood look.

New Wave
New ColorsNew Colors

Fresh new colors added for 2026. Contemporary palette with innovative texture and variation.

Stonescape
Multiple colorsStone Visual

Natural stone visual in a durable, 100% waterproof LVP format. Perfect for kitchens and bathrooms.

Uptown Chic
Multiple colorsCommercial Rated

Sophisticated urban aesthetics with high-definition printing and durable commercial-rated construction.

Browse all 129 MaxCore™ LVP SKUs
Provenza MaxCore 100% Waterproof LVP flooring in a modern contemporary kitchen

Also Available

MaxCore™ Water Block® Luxury Laminate

Introducing Provenza MaxCore™ Luxury Laminate with Water Block® Technology — exclusive hand-selected hardwood patterns delivering high-end, ultra-realistic visuals with fewer repeats. Up to 80 hours of surface water protection. Currently available in the Modessa Collection (new colors added for 2026).

Explore MaxCore™ Laminate

As Seen on HGTV

Provenza Floors on HGTV Celebrity IOU

Provenza Floors has been featured on HGTV's Celebrity IOU show and has earned rave reviews from homeowners and designers across the country. Thousands of installations are shared on Instagram — real homes, real results.

See Provenza on HGTV Project Gallery

Frequently Asked Questions

Where can I buy Provenza Floors flooring in Michigan?+
Quality Hardwoods of Michigan in Rochester Hills carries Provenza Floors flooring. Visit our showroom at 1799 Northfield Dr, Rochester Hills, MI 48309 or call (248) 853-2232 for current availability and pricing.
What Provenza Floors collections are available?+
We carry a full selection of Provenza Floors products including their most popular collections. Visit our showroom or call (248) 853-2232 to ask about specific styles, species, and finishes currently in stock.
Is Provenza Floors flooring a good choice for Michigan homes?+
Provenza Floors is a trusted flooring brand known for quality and durability. Our team at Quality Hardwoods of Michigan can help you select the right Provenza Floors product for your home's traffic level, style, and budget.

See Provenza Floors in Our Showroom

Visit Quality Hardwoods of Michigan in Rochester Hills to experience Provenza Floors in person — Luxury Hardwood, MaxCore™ 100% Waterproof LVP, and Water Block® Laminate. Our team will help you find the right collection, style, and color for your project.

Get a Free Quote(248) 853-2232
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