Custom Hardwood Flooring
Michigan
White oak, walnut, hickory, maple, red oak — milled and finished to your exact specifications. Southeast Michigan's largest custom hardwood selection at our Rochester Hills showroom.
Custom widths · Custom stains · Custom patterns · 600+ products · 30+ brands · 30+ years serving Michigan
Michigan's Custom Hardwood Specialists
Your Floor. Your Species.
Your Exact Specifications.
Custom hardwood flooring means you are not limited to what is on the shelf. At Quality Hardwoods of Michigan, we supply custom hardwood flooring to homeowners, builders, and designers throughout Southeast Michigan — with the widest selection of species, widths, cuts, and finishes in the region.
Whether you want 10-inch wide-plank white oak with a custom gray stain, unfinished red oak for a site-finished custom color, or dramatic dark walnut in a herringbone pattern — we have the products and the expertise to make it happen.
Our Rochester Hills showroom at 1799 Northfield Drive carries 600+ hardwood products from 30+ brands. Bring your plans, your inspiration photos, and your room dimensions — we will help you spec the perfect custom floor.
Graf Custom Hardwood
Custom wide-plank white oak · Rochester Hills, MI
Species Guide
Custom Hardwood Species Available in Michigan
Every species has unique characteristics that affect how it looks, performs, and responds to custom staining and finishing. Here is everything you need to know to choose the right species for your custom floor.
The #1 Custom Hardwood Choice in Michigan
White Oak
Janka Hardness
1,360
Grain
Tight, straight — minimal pore structure
Natural Color
Light tan to warm beige; accepts stain beautifully
White oak is the undisputed king of custom hardwood flooring in Michigan. Its tight grain accepts stain more evenly than red oak, making it ideal for custom colors from pale natural to deep charcoal. Rift-sawn and quartersawn cuts add architectural character. Wide-plank white oak (5"–10") is the dominant choice in Oakland County luxury new construction and high-end renovations.
Custom Options Available
Best for: Modern, transitional, Scandinavian, and luxury interiors
Available from these brands
Rich, Dark Luxury for Michigan Homes
Black Walnut
Janka Hardness
1,010
Grain
Flowing, open grain with natural variation
Natural Color
Deep chocolate brown to dark espresso
Black walnut is Michigan's premier luxury custom hardwood. Its naturally dark, rich color means it often looks stunning with no stain at all — just a clear natural finish that lets the wood's character shine. Custom walnut flooring is popular in Birmingham, Bloomfield Hills, and Grosse Pointe luxury homes where a dramatic, sophisticated floor is the design centerpiece. Engineered walnut is strongly recommended for Michigan's humidity swings.
Custom Options Available
Best for: Contemporary, mid-century modern, and luxury interiors
Available from these brands
Michigan's Classic Custom Hardwood
Red Oak
Janka Hardness
1,290
Grain
Open, pronounced grain with visible pores
Natural Color
Warm pinkish-red to golden brown
Red oak is the most widely installed custom hardwood in Michigan history — and for good reason. Its open grain accepts stain readily, making it the most versatile species for custom color work. From pale natural to deep ebony, red oak can be stained virtually any color. It is the most affordable custom hardwood option and the best choice for homeowners who want a fully custom stained floor on a budget. Unfinished red oak with a custom DuraSeal stain is a classic Michigan renovation choice.
Custom Options Available
Best for: Traditional, craftsman, colonial, and ranch-style homes
Available from these brands
Michigan's Hardest Domestic Hardwood
Hickory
Janka Hardness
1,820
Grain
Bold, dramatic variation — light sapwood and dark heartwood
Natural Color
Cream to tan sapwood; reddish-brown heartwood
Hickory is the hardest domestic hardwood available in Michigan — 40% harder than red oak. Its dramatic natural color variation (pale cream sapwood contrasting with dark reddish-brown heartwood) creates a bold, rustic custom floor that is virtually impossible to replicate with any other species. Custom hickory flooring is popular in Michigan lake homes, farmhouses, and high-traffic family homes where durability is the top priority. Note: hickory's bold grain variation means it is best left natural or lightly stained — dark stains can look uneven.
Custom Options Available
Best for: Rustic, farmhouse, lodge, and high-traffic homes
Available from these brands
Clean, Contemporary Custom Hardwood
Hard Maple
Janka Hardness
1,450
Grain
Fine, consistent grain — minimal pore structure
Natural Color
Creamy white to light golden
Hard maple's fine, consistent grain and light color make it ideal for contemporary and Scandinavian-inspired custom floors. A natural or light stain on maple creates a clean, bright floor that makes rooms feel larger and more open. Maple is also extremely hard — harder than red oak — making it an excellent choice for high-traffic areas. Note: maple's dense grain resists stain absorption, so dark stains can look blotchy. Stick to natural, light, or medium tones for best results.
Custom Options Available
Best for: Contemporary, Scandinavian, modern, and minimalist interiors
Available from these brands
White Oak Alternative with Bold Grain
Ash
Janka Hardness
1,320
Grain
Bold, open grain similar to oak but more pronounced
Natural Color
Pale cream to light tan
Ash is having a moment in Michigan custom hardwood flooring. Its bold, open grain is similar to white oak but with more pronounced texture — making it ideal for wire-brushed and whitewashed custom finishes. Ash accepts gray and white stains beautifully, making it a popular choice for Scandinavian and modern industrial interiors. It is also slightly more affordable than white oak, making it an excellent value for custom wide-plank floors.
Custom Options Available
Best for: Modern, industrial, and transitional interiors
Available from these brands
What Makes It Custom
Every Dimension of Your Custom Floor
Custom hardwood flooring is not just about species. Every element of your floor can be specified to your exact requirements.
Custom Plank Width
Standard hardwood comes in 2¼"–3¼" widths. Custom hardwood can be specified from 3" all the way to 12"+ wide plank. Wide-plank flooring (5"+) is the dominant trend in Michigan luxury homes — it shows more of the wood's natural grain and makes rooms feel larger.
Custom Stain Colors
Unfinished hardwood can be stained any color — from pale natural to deep ebony. We carry the full Bona and DuraSeal stain lines, plus our installer network can create custom blended colors to match any inspiration photo or design spec.
Sawing Method / Cut
How a board is cut from the log dramatically affects its appearance and stability. Flat-sawn is most common and most affordable. Rift-sawn produces a straight, consistent grain. Quartersawn produces the distinctive ray fleck pattern in white oak.
Surface Texture
The surface texture of your custom floor affects both its appearance and how it hides wear. Smooth is classic. Wire-brushed opens the grain for a textured, aged look. Hand-scraped creates an artisan, hand-crafted appearance.
Finish Type
The finish protects your floor and determines its sheen level. Polyurethane is the most durable. Hardwax oil provides a natural look and is easy to spot-repair. Aluminum oxide (prefinished) is the hardest factory finish available.
Installation Pattern
Standard straight-lay is most common and most affordable. Herringbone and chevron add architectural drama. Parquet creates geometric patterns. Mixed-width installations use multiple plank widths for a custom, artisan look.
Custom White Oak Hardwood Flooring in Michigan
White oak has become the defining flooring choice of Michigan's luxury home market. Its tight, consistent grain accepts stain more evenly than red oak, its neutral color works with virtually any interior palette, and its dimensional stability makes it ideal for Michigan's humidity swings.
At Quality Hardwoods of Michigan, we carry the most comprehensive selection of custom white oak hardwood flooring in Southeast Michigan — from 3" select-grade prefinished to 12" wide-plank rift-sawn unfinished, in solid and engineered construction.
Our white oak custom flooring brands include Sheoga Flooring (Ohio-milled solid white oak), Indiana Hardwood (unfinished solid white oak), Graf Custom Hardwood (custom wide-plank), Preverco (premium engineered white oak), and Mirage Flooring (factory-finished engineered white oak).
Widths Available
3" to 12"+
Janka Hardness
1,360 lbf
Best Stain Colors
Natural, gray, white, brown
Best Cuts
Rift-sawn, quartersawn
Construction
Solid & engineered
Finish Options
Prefinished & unfinished
Pricing Guide
Custom Hardwood Flooring Cost in Michigan (2026)
Material costs vary by species, width, and construction. Installation is additional. All prices are estimates — visit our showroom for an accurate quote.
| Species / Product | Width | Material / sq ft | Install / sq ft | Total / sq ft |
|---|---|---|---|---|
| Red Oak Unfinished Solid | 2¼"–3¼" | $3–$5 | $4–$7 | $7–$12 |
| Red Oak Prefinished Engineered | 3"–5" | $4–$7 | $3–$5 | $7–$12 |
| White Oak Prefinished EngineeredPopular | 4"–7" | $6–$12 | $3–$6 | $9–$18 |
| White Oak Unfinished Solid | 3"–5" | $5–$9 | $5–$8 | $10–$17 |
| White Oak Wide Plank EngineeredPopular | 6"–10" | $9–$18 | $4–$7 | $13–$25 |
| White Oak Rift/Quartersawn | 4"–8" | $10–$20 | $5–$8 | $15–$28 |
| Walnut Engineered | 4"–7" | $9–$16 | $4–$7 | $13–$23 |
| Walnut Wide Plank Solid | 4"–6" | $12–$22 | $5–$9 | $17–$31 |
| Hickory Solid | 3"–5" | $4–$8 | $4–$7 | $8–$15 |
| Hard Maple Solid | 2¼"–4" | $4–$7 | $4–$7 | $8–$14 |
| Ash Engineered | 4"–7" | $6–$11 | $3–$6 | $9–$17 |
| Herringbone Pattern (add-on) | Any | — | +$2–$4 | +$2–$4/sq ft |
* Estimates only. Prices vary by product, grade, and project scope. Visit our showroom for an accurate quote. Budget 10–15% extra material for waste.
Where We Serve
Custom Hardwood Flooring Service Areas in Michigan
We supply custom hardwood flooring throughout Southeast Michigan. Our Rochester Hills showroom is within 30 minutes of most Oakland and Macomb County communities.
Oakland County
Wayne County
Don't See Your City?
We serve all of Southeast Michigan. Call us or visit our showroom — we deliver throughout the region and can connect you with trusted local installers anywhere in Michigan.
Why Choose Us
Michigan's Custom Hardwood Flooring Specialists Since 1990
Southeast Michigan's Largest Hardwood Selection
600+ hardwood products from 30+ brands under one roof. No other hardwood flooring dealer in Southeast Michigan offers this breadth of custom options — species, widths, cuts, finishes, and patterns.
Unfinished Hardwood Specialists
We carry one of the largest selections of unfinished hardwood in Michigan — the essential starting point for any truly custom floor. Unfinished hardwood allows for custom staining, custom finish sheens, and seamless transitions between rooms.
Custom Wide-Plank Expertise
Wide-plank custom hardwood (5"–12"+) is our specialty. We carry wide-plank white oak, walnut, hickory, and maple from mills that specialize in custom wide-plank production — including Sheoga Flooring, Indiana Hardwood, and Graf Custom Hardwood.
Trusted by Michigan Builders & Designers
We supply custom hardwood flooring to Oakland County's top builders, interior designers, and renovation contractors. Our team understands project timelines, spec sheets, and the demands of high-end residential construction.
Expert Guidance — No Pressure
Our showroom staff are hardwood flooring experts, not salespeople. We will help you understand the trade-offs between species, cuts, and finishes — and give you an honest recommendation based on your home, lifestyle, and budget.
Delivery Throughout Southeast Michigan
We deliver custom hardwood flooring throughout Oakland, Macomb, Wayne, and Washtenaw Counties. Delivery is coordinated with your installation schedule. Call (248) 853-2232 to arrange delivery.
Common Questions
Custom Hardwood Flooring FAQs
Ready to Design Your Custom Hardwood Floor?
Visit our Rochester Hills showroom to see 600+ custom hardwood options in person. Bring your inspiration photos and room dimensions — we will help you spec the perfect floor.