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Quality Hardwoods of Michigan, Inc.
AHF Products — America is Built on Bruce Floors — Est. 1884

Bruce Hardwood Flooring

A staple of American homes for 140 years. Bruce offers solid hardwood, engineered hardwood, luxury vinyl tile, and rigid core in over 200 styles — with traditional, distressed, and hand-scraped finishes in popular domestic species including Hickory, Maple, and Oak.

140+
Years of craftsmanship
200+
Flooring styles
3
Domestic wood species
1884
Year founded

Frequently Asked Questions

Where can I buy Bruce Hardwood flooring in Michigan?+
Quality Hardwoods of Michigan in Rochester Hills carries Bruce Hardwood flooring. Visit our showroom at 1799 Northfield Dr, Rochester Hills, MI 48309 or call (248) 853-2232 for current availability and pricing.
What Bruce Hardwood collections are available?+
We carry a full selection of Bruce Hardwood products including their most popular collections. Visit our showroom or call (248) 853-2232 to ask about specific styles, species, and finishes currently in stock.
Is Bruce Hardwood flooring a good choice for Michigan homes?+
Bruce Hardwood is a trusted flooring brand known for quality and durability. Our team at Quality Hardwoods of Michigan can help you select the right Bruce Hardwood product for your home's traffic level, style, and budget.

About Bruce Flooring

America is Built on Bruce Floors.

Bruce has been a staple of American homes for 140 years. As part of the AHF Products family, Bruce continues to deliver real hardwood flooring in solid, engineered, LVT, and rigid core formats — all backed by the brand's legendary commitment to quality.

Bruce's solid hardwood is available in over 200 styles with traditional, distressed, and hand-scraped finishes. Popular domestic species include Hickory, Maple, and Oak — many with lifetime warranties.

Bruce's engineered hardwood lets you install wood flooring where solid hardwoods have concerns — in kitchens, bathrooms, and basements. Their LVT and rigid core lines bring wood-look beauty with added scratch resistance and waterproof performance.

Floor Types

Solid Hardwood

Over 200 styles in Hickory, Maple, and Oak. Traditional, distressed, and hand-scraped finishes. Many with lifetime warranties.

Engineered Hardwood

Water-resistant performance for kitchens, bathrooms, and basements. Floating installation option.

Luxury Vinyl Tile (LVT)

Wood-look LVT with scratch resistance and waterproof performance. Install anywhere.

Rigid Core

LifeSeal rigid core for ultimate waterproof protection and durability.

Collections

Bruce Flooring Collections

From the dog-friendly Dogwood® Pro to the water-resistant Hydropel — a Bruce floor for every lifestyle.

Best Seller

Engineered Hardwood

Dogwood® & Dogwood® Pro

Real hardwood flooring that's dog-friendly. Dogwood Pro offers unparalleled natural beauty with exceptional durability — engineered for homes with pets.

Dog-friendly durability
Real hardwood surface
Scratch-resistant finish
Natural wood aesthetics
Densified wood technology
View on bruce.com

Engineered Hardwood

Hydropel

Water-resistant engineered hardwood for kitchens, bathrooms, and basements. Hydropel delivers real wood beauty with added moisture protection.

Water-resistant construction
Real hardwood surface
Ideal for moisture-prone areas
Floating installation option
Hickory & Oak species
View on bruce.com

Solid Hardwood

Dundee®

Timeless solid hardwood with low-gloss finish for a classic, understated look. Available in Oak with traditional and distressed options.

Solid Oak construction
Low-gloss finish
Timeless appeal
Traditional & distressed options
Can be refinished multiple times
View on bruce.com

Engineered Hardwood

Brushed Impressions

Wire-brushed engineered hardwood with a textured, natural look. Available in over 200 styles with distressed, wire-brushed, and hand-scraped finishes.

Wire-brushed texture
Natural wood character
Multiple finish options
Floating installation available
Wide color selection
View on bruce.com

Luxury Vinyl Tile

Liberty Forge™ LVT

Wood-look LVT with scratch resistance and waterproof performance. Install anywhere in the home with confidence, including bathrooms.

100% waterproof
Scratch-resistant
Wood-look aesthetics
Install anywhere
Easy maintenance
View on bruce.com

Engineered Stone Tile

Comfortstone™

Durable engineered stone construction with designs influenced by nature. A perfect balance of beauty, comfort, durability, and low maintenance.

Engineered stone construction
Nature-inspired designs
Durable & low maintenance
Comfortable underfoot
Unique stone aesthetics
View on bruce.com

See Bruce Flooring in Our Rochester Hills Showroom

Visit Quality Hardwoods of Michigan to explore Bruce hardwood samples in person. Our team will help you find the right species, finish, and format for your home.