A staple of American homes for 140 years. Bruce offers solid hardwood, engineered hardwood, luxury vinyl tile, and rigid core in over 200 styles — with traditional, distressed, and hand-scraped finishes in popular domestic species including Hickory, Maple, and Oak.
About Bruce Flooring
Bruce has been a staple of American homes for 140 years. As part of the AHF Products family, Bruce continues to deliver real hardwood flooring in solid, engineered, LVT, and rigid core formats — all backed by the brand's legendary commitment to quality.
Bruce's solid hardwood is available in over 200 styles with traditional, distressed, and hand-scraped finishes. Popular domestic species include Hickory, Maple, and Oak — many with lifetime warranties.
Bruce's engineered hardwood lets you install wood flooring where solid hardwoods have concerns — in kitchens, bathrooms, and basements. Their LVT and rigid core lines bring wood-look beauty with added scratch resistance and waterproof performance.
Floor Types
Solid Hardwood
Over 200 styles in Hickory, Maple, and Oak. Traditional, distressed, and hand-scraped finishes. Many with lifetime warranties.
Engineered Hardwood
Water-resistant performance for kitchens, bathrooms, and basements. Floating installation option.
Luxury Vinyl Tile (LVT)
Wood-look LVT with scratch resistance and waterproof performance. Install anywhere.
Rigid Core
LifeSeal rigid core for ultimate waterproof protection and durability.
Collections
From the dog-friendly Dogwood® Pro to the water-resistant Hydropel — a Bruce floor for every lifestyle.
Engineered Hardwood
Real hardwood flooring that's dog-friendly. Dogwood Pro offers unparalleled natural beauty with exceptional durability — engineered for homes with pets.
Engineered Hardwood
Water-resistant engineered hardwood for kitchens, bathrooms, and basements. Hydropel delivers real wood beauty with added moisture protection.
Solid Hardwood
Timeless solid hardwood with low-gloss finish for a classic, understated look. Available in Oak with traditional and distressed options.
Engineered Hardwood
Wire-brushed engineered hardwood with a textured, natural look. Available in over 200 styles with distressed, wire-brushed, and hand-scraped finishes.
Luxury Vinyl Tile
Wood-look LVT with scratch resistance and waterproof performance. Install anywhere in the home with confidence, including bathrooms.
Engineered Stone Tile
Durable engineered stone construction with designs influenced by nature. A perfect balance of beauty, comfort, durability, and low maintenance.
Visit Quality Hardwoods of Michigan to explore Bruce hardwood samples in person. Our team will help you find the right species, finish, and format for your home.
Also carried at Quality Hardwoods of Michigan: