Rochester Hills, MI · 1799 Northfield Dr
600+ Products on Display —
See Every Option Before You Buy
Our Rochester Hills showroom displays solid hardwood, engineered hardwood, LVP, laminate, and SPC as full floor sections — not 2-inch chips. Compare species, widths, finishes, and brands side by side in person.
What You Can See and Touch in the Showroom
Every product category is displayed as full floor sections — large enough to see how a plank actually looks at scale, not just as a small chip.
Solid Hardwood — Prefinished & Unfinished
Sheoga unfinished white oak, red oak, maple, hickory, and walnut displayed alongside the full DuraSeal stain line. Mullican and Appalachian solid prefinished in traditional widths. Indiana Hardwood and Graf Brothers for custom and specialty grades. See how different species and stains interact before committing.
Engineered Hardwood — European & Domestic
DuChateau wide-plank white oak (up to 9"), Provenza hand-scraped and wire-brushed collections, Bella Cera Italian-inspired engineered, Three Trees premium wide-plank, Kentwood, Preverco, Urban Floor, and more. The full range of European and domestic engineered hardwood displayed side by side.
LVP & SPC Rigid Core
Axiscor, McMillan, Homelike, and Canopy Floors waterproof LVP and SPC rigid core displayed in full plank sections. Compare the visual difference between 6mm, 8mm, and 12mm products. See how LVP compares to real hardwood at scale — the difference is more apparent in person than in photos.
Laminate
Evoke, Inhaus, and Armstrong laminate collections displayed for comparison with hardwood and LVP. Useful for customers deciding between laminate and LVP, or evaluating laminate for specific applications like rental properties or high-traffic commercial spaces.
Why Seeing Flooring in Person Changes the Decision
Photos and small sample chips are useful starting points, but they consistently mislead buyers in two ways: color and scale. A floor that looks warm and golden in a product photo can appear cool and grey under your home's natural light. A 5-inch plank that looks wide in a chip looks completely different when you see a full floor section.
Our showroom displays products as large floor sections — typically 4 feet by 6 feet or larger — so you can see how a plank actually reads at scale. We also display multiple widths of the same species side by side (3-inch, 4-inch, 5-inch, 7-inch) so the visual difference is immediately apparent.
Surface texture is another dimension that photos cannot convey. The difference between a smooth satin finish, a wire-brushed surface, and a hand-scraped texture is something you need to feel. We have all three in the showroom across multiple species and brands.
We encourage customers to take samples home before ordering. See how the floor looks under your actual lighting, alongside your cabinets, walls, and furniture. We hold samples for up to two weeks — there is no rush.
36+ Brands on the Showroom Floor
Many of these brands are exclusive to specialty dealers — you will not find them at Home Depot or Lowe's.
Showroom Display FAQ
How many flooring products are on display in the showroom?
600+ hardwood flooring products are on display — solid hardwood, engineered hardwood, LVP, laminate, and SPC from 36+ brands. Products are displayed as full floor sections, not just small chips, so you can see how each one actually looks at scale.
Can I see wide-plank white oak in the showroom?
Yes — we have an extensive wide-plank white oak display including DuChateau (up to 9" wide), Three Trees, Bella Cera, Provenza, and Sheoga custom unfinished. You can compare plank widths, surface textures, and finish styles side by side.
Do you display unfinished hardwood in the showroom?
Yes. We display Sheoga unfinished hardwood in multiple species — white oak, red oak, maple, hickory, and walnut — alongside the full DuraSeal stain line so you can see how different stains look on each species before committing.
Can I compare LVP and hardwood side by side?
Yes — we display LVP and hardwood in adjacent sections specifically so customers can compare them at scale. The visual difference between a quality LVP and real hardwood is more apparent in person than in photos, and seeing both helps customers make a confident decision.
Can I take samples home from the showroom?
Yes — we encourage customers to take samples home to see how they look under their actual lighting and alongside their existing decor. We hold samples for up to two weeks.
Come See It in Person
1799 Northfield Dr, Rochester Hills, MI 48309 · Mon–Fri 7am–4pm · Sat 9am–12pm