Wilson & Morgan Floors
How It's Made Matters. Quartzite Core SPC & TwinShield™ Waterproof Laminate — built to outlast anything life throws at them.
Our Story — Founded 2002
Pioneering Flooring Solutions Since 2002
When Wilson & Morgan Floors was established in 2002, their mission was to revolutionize the flooring industry by providing high-quality, innovative flooring solutions that are accessible and affordable for everyone.
They adopted a direct-to-consumer model early on, cutting out unnecessary middlemen and excessive markups. This approach has not only ensured competitive pricing but has also allowed them to maintain a close connection with their customers.
Sustainability is their priority. Wilson & Morgan has successfully completed thousands of flooring installations — transforming spaces and bringing visions to life in both residential and commercial markets. Their products are designed to be durable and timeless, meeting the highest standards of style and functionality.
Read their full story at wilson-morgan.com
How It's Made Matters
Built Different. Built Better.
2,200 PSI Quartzite Core — if you can't break it with a hammer, you can't break it by walking on it. Other generic flooring rates just 900 PSI.
I4F patented technology prevents water from penetrating the joints. Core swelling rate of just 3.5–5% — double the protection of standard laminate.
Thicker and more durable joint and clicking system designed to handle installation mistakes and uneven floors. Long-lasting stability and reliability.
Wilson & Morgan's mission from day one: high-quality, innovative flooring that's accessible, affordable, and built with sustainability as a priority.
New 8mm Thick
Quartzite Core Plank
World's Strongest Core — If you can't break it with a hammer, you can't break it by walking on it.
The 8mm Quartzite Core Plank truly exemplifies the fusion of innovative engineering and aesthetic excellence, redefining expectations in flooring solutions. With 2,200 PSI core hardness — more than double the 900 PSI of generic flooring — it shows no signs of denting even when heavy items are dropped on it.
The thicker 8mm construction provides a more durable joint and clicking system designed to handle installation mistakes and uneven floors. 13 styles across two series — Serenity and Pure Essence — including plank and herringbone patterns.
Classic proportions — 9" wide × 6-foot planks in beige, greige, and blonde tones. The core of the Quartzite Core lineup.
8mm · 9" wide · 72" long · Quartzite Core
Elevated proportions with 9.5mm thickness and extended 6-foot planks. Includes herringbone patterns (Troy Oak, Cielo Oak) for a designer look.
9.5mm · 9" wide · 72" long · Herringbone available
TwinShield™ Technology
Waterproof Laminate — Four Series
TwinShield™ Waterproof Laminate combines two advanced technologies for superior protection. Using I4F patented technology, it prevents water from seeping into the joints and features a core with an impressively low swelling rate of 3.5% to 5%.
Allure Series
700 Hours WaterproofThe most waterproof laminate in the lineup. TwinShield™ I4F technology blocks water at the joints. AC4 wear layer. 3mm antimicrobial underlayment included. Styles: Portofino, Saratoga, Harlow, Altino, Carlow, Rockford.
Envision Series
8-Foot Luxury PlanksLuxury laminate redefined. 8-foot planks for a seamless, sophisticated look. AC5 wear layer with aluminum oxide finish. Antimicrobial underlayment. 300-hour waterproof. Styles: Cariboo, Teslin II, Porter, Hankin, Armadillo, Glerona.
Harmony Series
300 Hours WaterproofReliable everyday waterproof laminate with a sturdy core, scratch and stain resistance, and low-maintenance care. Styles: Plata Oak, Shore Oak, Osler, Amalfi Oak, Alto, Brim Oak, Burken, Celano, Westerly.
Inspire Series
6-Foot Refined PlanksSleek 6-foot planks with EIR (Embossed-in-Register) technology for authentic wood texture. AC5 rated. 300-hour waterproof. Styles: Kalone, Slana, Mentasta, Tungsten.
Commitment to Excellence
Why Contractors & Homeowners Choose Wilson & Morgan
2–7 business day delivery. Get your floors when you need them.
Shop with confidence. Their 90-day return policy guarantees your satisfaction — no restocking fees, ever.
Unlike competitors, Wilson & Morgan never charges restocking fees. Returns are hassle-free.
No middlemen, no excessive markups. Competitive pricing with a close connection to the customer.
Environmental responsibility has been central to Wilson & Morgan's mission since 2002.
Consistently high ratings and testimonials. Customer satisfaction is always the top priority.
Frequently Asked Questions
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See Wilson & Morgan in Our Showroom
Visit Quality Hardwoods of Michigan in Rochester Hills to see Wilson & Morgan Floors samples in person — Quartzite Core Plank and TwinShield™ Waterproof Laminate. Our team will help you find the right collection, style, and color for your project.