Urbanfloor
Premium engineered hardwood, luxury SPC vinyl, and water-resistant laminate — crafted in Southern California since 2003. European oak specialists with collections ranging from 5" to 15.75" wide planks.
About Urbanfloor
Step Into Luxury & Comfort
Urbanfloor boasts expertise in producing stylish and quality hardwood floors. Whether you prefer a smooth finish, a hand-scraped finish, or even a heavily distressed floor, Urbanfloor has what you are looking for. Located in Southern California, USA, Urbanfloor has a large facility readily available to fulfill clients' orders.
Our depth of experience and expertise in the wood flooring industry allows us to offer the right combination of prompt delivery and accurate service. We take pride in using quality materials, state-of-the-art equipment, and exacting safety and quality control measures to ensure that each and every customer receives the highest quality product.
In addition to offering the finest products available today, we are also committed to delivering superior service. Our highly trained, dedicated team members strive for excellence every day. The diversity of our people is our best asset and their value is a central part of Urbanfloor.
"We will be the leading Engineered Wood Flooring Manufacture provider to Distributors and Retail businesses. Our focus on superior customer service, sustained growth, and our ability to take advantage of strategic opportunities will enable us to maximize profitability."
Available shades
Collections
Engineered Hardwood Collections
Six distinct engineered hardwood collections — from 5" entry-level planks to 15.75" signature wide-plank European oak. Every collection features FloorScore® certified construction.
Urban Lifestyle
5" Wide
Engineered Hardwood
The original Urbanfloor collection — 20+ species and colors of engineered wood flooring. The entry point to the Urbanfloor lineup with a wide variety of species, finishes, and price points. Smooth, hand-scraped, and distressed finish options.
Chêne
6" & 7.5" Wide
Engineered Hardwood
One of Urbanfloor's most popular collections — European oak in 6" and 7.5" wide planks. Rich character, beautiful grain variation, and a range of finishes from natural to deeply stained. Grown with 7 gorgeous SKUs in 2020.
Villa Caprisi
9.5" Wide
Engineered Hardwood
Urbanfloor's most prized collection — debuted at Surfaces 2011. European White Oak in wide, long planks. Featured on the Rachael Ray Show, Kitchen Crashers, and installed in Carter Oosterhouse's Beverly Hills home.
Prima Lusso
9.5" Wide
Engineered Hardwood
Introduced in 2024 — defined by its sleek appearance and minimal character. Crafted exclusively from prime-grade oak for a clean, contemporary aesthetic. The newest addition to the Urbanfloor engineered lineup.
L'artiste by Timbertop
9.5" Wide × 96" Long
Engineered Hardwood
Inspired by history's most prestigious French artists — Degas, Monet, Matisse, and more. Premium European oak with reactive stain technology for exceptional depth, rich color, and timeless character that emerges from within the wood itself.
Timbertop
9.5" | Herringbone 4.75" | Signature 13.5"–15.75"
Engineered Hardwood
Urbanfloor's premium European collaboration — winner of "Best of Wood" at The International Surface Event 2025. Available in standard 9.5" planks, herringbone 4.75" pattern cuts, and ultra-wide Signature planks from 13.5" to 15.75". Featured floors include Chantereau, Savona, and St. Moritz.
Featured Floors
Standout Styles
A selection of Urbanfloor's most celebrated floors — each with a story, a character, and a look that transforms a space.
Chantereau
Timbertop
French painter Jérôme-François Chantereau was chiefly known for his battle pieces and hunting scenes. The same life and movement that overflows from his works have inspired the European oak Chantereau.
View floorSavona
Timbertop
Time-honored style meets modern techniques in the incredible reactive stained European oak Savona.
View floorSt. Moritz
Timbertop Lifestyle
Like its namesake, the St. Moritz exudes sophistication. With its beautiful warm tones and 9.5-inch-wide planks, the St. Moritz will transform your home into a destination of its own.
View floorDolcetto
Chêne
Beautiful, durable, and crafted for the way you live — the European oak Dolcetto provides the foundation for life's everyday moments.
View floorMatisse
L'artiste
Bold. Expressive. Unforgettable. Matisse showcases the beauty of European oak with rich natural variation and reactive stain technology, creating a floor as unique as the home it lives in.
View floorRavenna
Villa Caprisi
Grounded in natural beauty, the Ravenna brings depth, character, and timeless sophistication to every space. Rich European oak grain and subtle variation create a floor that feels both elevated and effortlessly inviting.
View floorSPC Vinyl & Laminate
Waterproof Performance Floors
When hardwood isn't the right fit, Urbanfloor's SPC vinyl and laminate lines deliver the look of wood with the durability and waterproof performance modern life demands.
Cascade
7", 7.5", & 9" Wide
Launched in 2018 with 20 SKUs — embossed grain and 100% waterproof rigid core construction. Cascade has the beauty of wood and the strength of stone. The Fine Sands series adds 10 premium SKUs including reactive-stain scanned colors.
The BLVD
Multiple widths
Launched in 2023 — fine European oak laminate with 20 incredible water-resistant SKUs and an AC5 scratch rating. Expanded in 2025 with seven German-made Kronospan designs. The BLVD brings European oak aesthetics to a durable, affordable laminate format.
Urban Grove
Multiple widths
Debuted in 2025 — an SPC collection blending realistic EIR wood grain textures with handcrafted bevels for a refined, high-performance floor. The newest addition to the Urbanfloor performance floor lineup.
Timbertop Herringbone
Pattern Floors — European Elegance
The Timbertop collection includes a dedicated herringbone series — 4.75" wide European oak planks cut and finished specifically for herringbone pattern installations. Rich, deep tones, a smooth texture, and a contemporary matte finish highlight the natural character of European oak.
A statement in craftsmanship, designed for modern living. Available in multiple colorways including Treviso, Absolute, and more.
Frequently Asked Questions
Where can I buy Urbanfloor flooring in Michigan?+
What Urbanfloor collections are available?+
Is Urbanfloor flooring a good choice for Michigan homes?+
Safety & Sustainability
Responsible Sourcing. Healthier Homes.
Urbanfloor provides sustainable products by acquiring raw materials from ecologically well-managed forests and suppliers. Our practice is to use only environmentally safe adhesives between each ply of our engineered wood floors.
All engineered hardwood, SPC, and laminate flooring lines carry FloorScore® certification — an independent third-party standard that ensures low volatile organic compound (VOC) emissions. This certification reflects Urbanfloor's dedication to creating healthier homes and contributes to green building initiatives such as LEED and CHPS.
All Urbanfloor products are Lacey Act Compliant and meet California Air Resources Board (CARB) Phase 2 formaldehyde emissions standards.
Five Core Values
People
The value employees bring to creating customer solutions provides the backbone of our team's success.
Integrity
Our tradition of ethical and honest business conduct is the foundation of our organization.
Innovation
We constantly strive to find new and better ways to meet our customers' needs and exceed their expectations.
Improvement
Our employees thrive in an atmosphere which supports continuous learning, development, and personal growth.
Actions
We will provide ACTIONS, not just words — delivering on our commitments to customers and partners every day.
Ready to Explore Urbanfloor?
Visit our Rochester Hills showroom to see Urbanfloor samples in person — European oak engineered hardwood, SPC vinyl, and laminate collections. Our team can help you find the right floor for your project.
Also carried at Quality Hardwoods of Michigan: