Preverco Flooring
Proudly Canadian. Nothing less. Family-owned since 1988, Preverco manufactures 100% Canadian solid and engineered hardwood flooring — from their own sawmill to your floor. GreenGuard Gold certified. EPD-certified. Recognized as one of the best in the world.
About Preverco
Decades of Creating Ambiances.
Established in 1988, Preverco is a family-owned company that specializes in the manufacturing of hardwood flooring. For more than 35 years, they have been among the leaders in North America in this area of expertise, recognized as one of the best in the world.
Founded by Fernand Dufresne, Gaston Julien and Edmond Perreault, Preverco has evolved from craft production to industry leadership. The company now has a sawmill in Daveluyville and manufacturing plants in Boisbriand and Saint-Augustin-de-Desmaures, where their head office is also located.
Preverco's vertical integration of the production chain — from harvesting to finishing — allows them to maintain the quality standards for which they are known and to offer a wide range of products. With over 500 outlets in Canada and the United States, they also export to Mexico and several other countries.
Proudly Canadian. Nothing Less.
Manufacturing floors entirely in Canada was not good enough for Preverco. They have redoubled their efforts to ensure that virtually all of their materials come from here. From fuel to packaging, their products are proudly Canadian. Raw material supply comes entirely from North America, and they only do business with companies that promote selective logging and forest regeneration.
Certifications & Standards
Wood Species
7 Canadian Hardwood Species
Every species sourced from North American forests, harvested responsibly, and milled at Preverco's own facilities in Quebec.
Red Oak
Well-known for its pronounced grain and noticeable stripe patterns (growth rings). Natural reddish hue varies from pale pink to dark brown.
White Oak
Wood grain similar to Red Oak but more subtle and less contrasting. Natural colour varies from pale beige to dark brown, with patterns that are light but visible.
Rift & Quarter White Oak
The most stable cut of White Oak — rift and quartersawn for a tight, linear grain pattern with minimal ray fleck. Exceptional dimensional stability.
Maple
Tight, uniform grain with natural colour varying from ivory white to amber brown. Growth rings add subtle lines to its very nuanced appearance.
Birch
Fine, even grain with a smooth texture. Natural colour ranges from creamy white to light brown with subtle figuring. A classic Canadian hardwood.
Ash
Open grain with a pronounced texture similar to Oak. Light, neutral tones make it highly versatile for contemporary and traditional interiors alike.
Hickory
Bold, dramatic grain with high natural variation. The hardest domestic North American species — exceptional durability with a striking rustic character.
Platforms
Each Project Has Its Platform
Preverco offers solid and engineered platforms designed for every installation scenario — from nail-down solid to floating engineered in condos and over radiant heat.
SolidClassic
Solid Hardwood
100% full-thickness hardwood to the highest quality standards. Timeless and extremely durable — can be sanded and refinished multiple times for unmatched longevity.
Flex13 / Flex16 / Flex19
Engineered — Flexible Core
Two-layer engineered construction with a thick hardwood surface secured to softwood slats connected by flexible polymer wires. The quietest floor on the market per the FIIC index when professionally installed.
Max19
Engineered — Maximum Stability
Three-layer construction for maximum strength and stability. Thick hardwood surface attached to a quarter-cut softwood base and red pine veneer backing. Superior dimensional stability for wide and very wide planks.
Dec19
Engineered — Densified Core
NEW densified core technology for superior dimensional stability. 2.5× stronger internal bonding, 4× more water-resistant, and 3× less swelling than regular OSB. Strand orientation eliminates cupping.
Herringbone Option
Pattern Installation — SolidClassic & Max19
Boards of uniform size laid at right angles to each other, creating the iconic herringbone pattern. Available on SolidClassic and Max19 platforms. Particularly suitable for contemporary décors.
Warmth and Modernity at the Forefront
Preverco's 2026 colour launch brings new Oak and Rift & Quarter White Oak appearances to the lineup — Bone, Mesa, Chai, Shadow, Marbella, Valencia, and Malaga. Each new colour is available in Preverco's signature matte finish across multiple platforms.
Discover New 2026 ColoursNew 2026 Appearances
Available in Oak and Rift & Quarter White Oak across Flex19, Max19, and SolidClassic platforms.
Preverco Flooring — Frequently Asked Questions
Is Preverco flooring good quality?+
How much does Preverco flooring cost?+
How does Preverco compare to Mirage?+
Is Preverco flooring a good choice for Michigan homes?+
Can Preverco flooring be refinished?+
What Preverco collections are available?+
Where can I buy Preverco flooring in Michigan?+
What Michigan Homeowners Say About Preverco
Reviews from customers who purchased Preverco through Quality Hardwoods of Michigan
"We chose Preverco white oak in the Max19 platform for our whole-home renovation. The wide planks look stunning and the floor has been completely stable through two Michigan winters."
"Quality Hardwoods helped us pick Preverco maple for our kitchen and living room. The finish quality is exceptional — much better than the big-box store options we looked at first."
"We installed Preverco rift and quartered white oak. The linear grain pattern is exactly what we wanted for our modern farmhouse. Couldn't be happier with the result."
Environment
The Smallest Carbon Footprint.
Unlike the majority of plastic and petrol-based alternatives, real wood floors made in Canada have a minimal carbon footprint. Wood is biodegradable and recyclable — it can last a lifetime and still look beautiful after sanding and refinishing. Preverco is GreenGuard Gold certified for all products, meeting the most stringent standards for VOC and formaldehyde emissions.
GreenGuard Gold Certified
All Preverco products
GreenGuard Gold is the most stringent standard for emissions of toxic or potentially harmful components. It is a rigorous, third-party reviewed process covering a very wide list of chemical component emissions. Preverco holds this certification for their entire product line.
EPD Certified
Preverco's Environmental Product Declaration (EPD) provides independently verified, transparent data on the full environmental impact of their products — from raw materials to end of life.
See Preverco in Our Showroom
Visit our Rochester Hills showroom to see Preverco samples in person. Our team can help you find the right Canadian hardwood for your home.
Also carried at Quality Hardwoods of Michigan: