If you're searching for high-quality hardwood flooring in Michigan, Urban Floor is a brand worth considering. Known for its exquisite craftsmanship, durable finishes, and a broad range of styles, Urban Floor has established itself as a top-tier choice for homeowners, designers, and contractors.
About Urban Floor
Urban Floor is renowned for its premium hardwood flooring, offering a diverse range of collections that cater to various aesthetic preferences and functional needs. Their commitment to quality craftsmanship and innovative design makes them a top choice for homeowners, designers, and contractors. Urban Floor specializes in wide-plank engineered hardwood, luxury SPC vinyl, and water-resistant laminate.
Collections Overview
Urban Lifestyle Collection
5-inch wide engineered hardwood planks with a smooth, flawless finish. Notable products: Birch Betula (classic grain), Hickory Cloud 9 (rich warm hue), Birch Storm (contemporary gray), Walnut White Mist (light, airy finish).
Chêne Collection
6-inch and 7.5-inch wide engineered hardwood planks emphasizing rustic European oak charm. Notable products: Dolcetto (deep, rich tone), Champagne (light and refreshing), Avesso (balanced medium tone), Marsanne (warm, honeyed hue).
Villa Caprisi Collection
9.5-inch wide engineered hardwood planks inspired by Italian design. Notable products: Romagna (rich, dark finish), Palermo (balanced warmth and elegance), Ravenna (light, coastal-inspired shade).
Prima Lusso Collection
9.5-inch wide engineered hardwood planks with luxurious finishes and contemporary styles. Notable products: Mauritius (dark, exotic hue), Vail (cool, gray-toned finish).
L'artiste by Timbertop Collection
9.5-inch wide by 96-inch long engineered hardwood planks, each named after renowned artists. Notable products: Degas (sophisticated medium browns), Monet (serene, light tone), Matisse (bold, dark finish).
Cascade Collection
Urban Floor's luxury SPC vinyl line, offering 7-inch, 7.5-inch, and 9-inch wide planks. Water-resistant and scratch-resistant with embossed grain texture that mimics genuine hardwood.
The BLVD Collection
A water-resistant laminate series with 7.6-inch wide planks. Ideal for various rooms including basements and bathrooms. AC5 scratch resistance rating ensures durability in high-traffic areas.
Why Urban Floor Works for Michigan Homes
- Wide-plank options create a spacious, modern feel ideal for Michigan's open-concept homes
- Engineered construction handles Michigan's humidity fluctuations better than solid hardwood
- SPC vinyl options are perfect for Michigan basements and moisture-prone areas
- Diverse style range from rustic to contemporary suits Michigan's varied architectural styles
- Durable finishes stand up to Michigan winters and high-traffic family homes
Urban Floor vs. Competing Premium Engineered Hardwood
| Brand | Specialty | Michigan Fit | Price Range |
|---|---|---|---|
| Urban Floor | Wide-plank engineered, SPC vinyl | Excellent — engineered + SPC options | $5–$12/sq ft |
| DuChateau | European white oak, artisan finishes | Excellent — engineered construction | $10–$18/sq ft |
| Provenza Affinity | European white oak, UV-cured finish | Excellent — engineered construction | $9–$16/sq ft |
| Kentwood Floors | Canadian hardwood, sustainability focus | Excellent — engineered for humidity | $6–$12/sq ft |
Urban Floor for Michigan Basements and Radiant Heat
Urban Floor's engineered hardwood collections are well-suited for Michigan's two most challenging installation scenarios: basements and radiant heat systems. The multi-ply engineered core handles the higher moisture levels common in Michigan below-grade spaces, while the dimensional stability of the engineered construction makes it compatible with radiant heat — an increasingly popular choice in Michigan new construction.
Urban Floor's SPC vinyl collections take basement suitability a step further — 100% waterproof construction means no moisture risk whatsoever, making SPC the safest choice for Michigan basements where flooding or high humidity is a concern. The SPC core also handles Michigan's temperature extremes without the expansion and contraction issues that affect floating hardwood installations.
For Michigan homeowners comparing Urban Floor to COREtec or MSI Everlife for basement applications, Urban Floor's SPC collections are competitive on wear layer thickness and price. The advantage Urban Floor brings is its design depth — the same aesthetic language carries across both the engineered hardwood and SPC vinyl lines, so you can use Urban Floor products throughout your home with a consistent visual style.
Frequently Asked Questions
Where can I buy Urban Floor products in Michigan?
Quality Hardwoods of Michigan in Rochester Hills carries Urban Floor engineered hardwood and SPC vinyl collections. Visit our showroom at 1799 Northfield Dr, Rochester Hills, MI 48309 or call (248) 853-2232 to see samples and discuss which Urban Floor collection best fits your Michigan home's design and application requirements.
Is Urban Floor good for Michigan's climate?
Yes — Urban Floor's engineered hardwood is specifically designed to handle humidity fluctuations, making it well-suited for Michigan's seasonal swings from 20–30% RH in winter to 70%+ in summer. The SPC vinyl collections are 100% waterproof and handle Michigan's temperature extremes without warping or buckling. Both product lines are appropriate for Michigan above-grade and below-grade installations.
What flooring brands does Quality Hardwoods of Michigan carry?
We carry 27+ premium brands including Urban Floor, Appalachian, DuChateau, Karndean, COREtec, Sheoga, Mullican, and more — hardwood, engineered, LVP, laminate, and unfinished options. Visit our Rochester Hills showroom to compare brands side-by-side and find the right fit for your Michigan home.
Find Premium Hardwood Flooring in Michigan
Quality Hardwoods of Michigan carries premium engineered hardwood and wide-plank flooring options. Visit us in Rochester Hills to explore our selection.