Rochester Hills, MI
Hardwood Flooring Store Near Birmingham MI — Showroom 15 Min Away
Birmingham homeowners and interior designers compare DuChateau, Provenza, Bella Cera, Three Trees, and Sheoga custom unfinished side by side at our Rochester Hills showroom — 15 minutes from Birmingham.
The Right Brand for a Birmingham Home — Compared Side by Side
Choosing between DuChateau and Provenza, or deciding whether unfinished or prefinished is right for your Birmingham renovation, is a decision best made in person. Our Rochester Hills showroom carries every premium brand Birmingham designers specify — wide-plank European white oak, hand-scraped collections, custom-milled unfinished hardwood — displayed as full floor sections so you can see how each one actually looks at scale. We are 15 minutes from Birmingham and have been helping Birmingham homeowners make this decision for over 30 years.
DuChateau vs. Provenza — See Both in Person
Both are premium European-style engineered hardwood brands with distinct aesthetics. DuChateau: clean contemporary wide-plank white oak, up to 9 inches wide. Provenza: hand-scraped, wire-brushed, and aged collections with more character. Side-by-side comparison is the only way to decide — and we have both on the showroom floor.
Sheoga Unfinished — The Custom Option
For Birmingham homeowners who want a truly bespoke result — a specific stain color, an exact plank width, or a species not commonly stocked — Sheoga unfinished hardwood is the answer. Stained on-site to your exact specification. We carry the full DuraSeal stain line for on-site matching.
Historic Home Species Matching
Birmingham's 1920s–1950s Tudors and Colonials often have original 2.25 inch–3 inch red oak or white oak floors. We carry the traditional species and widths to match or complement what is already there — and can advise on whether refinishing the existing floor is viable before you commit to replacement.
Our Process
Know Your Home's Architecture
Historic Tudor or Colonial? New luxury build? Whole-house renovation? The architecture and existing materials narrow the field significantly. Bring photos of your space and any existing floors.
Compare Brands in Person
Visit our showroom 15 minutes from Birmingham. See DuChateau, Provenza, Bella Cera, Three Trees, Sheoga, Mirage, Preverco, and more as full floor displays — not 2-inch chips. The difference is immediately apparent.
Narrow to Two or Three
Our staff will help you eliminate options that do not fit your subfloor, budget, or design direction. Most Birmingham homeowners leave with two or three strong candidates.
Take Samples to Birmingham
Take full-size samples home to Birmingham. See how each floor looks under your actual lighting, alongside your cabinets, walls, and furniture. We hold samples for up to two weeks.
Order and Arrange Delivery
Once you decide, we process your order and coordinate delivery to your Birmingham home or job site. Most in-stock products ship within days.
Frequently Asked Questions
What is the difference between DuChateau and Provenza for a Birmingham home?
DuChateau specializes in wide-plank white oak (up to 9 inches) with a clean, contemporary European look — popular in Birmingham's modern renovations and new luxury infill construction. Provenza leans toward character-rich finishes: hand-scraped, wire-brushed, and aged collections that suit Birmingham's historic homes and transitional interiors. Both are on our showroom floor for side-by-side comparison. Call (248) 853-2232 to discuss which direction fits your project.
Is unfinished or prefinished hardwood better for a Birmingham renovation?
Prefinished hardwood (DuChateau, Provenza, Bella Cera) is faster to install and has a factory-applied finish that is harder than anything applied on-site. Unfinished hardwood (Sheoga) gives you complete control over stain color and sheen — critical when matching existing floors in a historic Birmingham home or when a designer needs an exact custom color. We carry both and can walk you through the trade-offs for your specific project.
What hardwood species are most popular in Birmingham luxury homes?
Wide-plank white oak (5 inch and wider) is the dominant choice in Birmingham's luxury new construction and high-end renovations. For historic homes, 2.25 inch–3 inch red oak or white oak in traditional grades is the most authentic match. Walnut is popular in contemporary interiors. European white oak from DuChateau, Provenza, and Bella Cera covers most of the luxury market.
Can I get custom-width or custom-species hardwood for a Birmingham home?
Yes. Sheoga Hardwood, one of our key suppliers, mills custom widths and species on request — 8 inch wide white oak, specific character grades, or species not commonly stocked. Lead times vary. Call (248) 853-2232 to discuss your timeline and specifications.
How far is your showroom from Birmingham?
About 15 minutes. From Birmingham, take Woodward Ave north to I-75 north, or take Big Beaver Road east to Rochester Road north. We are at 1799 Northfield Dr, Rochester Hills, MI 48309. Open Mon–Fri 7am–4pm and Sat 9am–12pm.
Hardwood Flooring Store Near Birmingham MI — Showroom 15 Min Away
Ready to Get Started?
Call or visit our Rochester Hills showroom. We serve all of Southeast Michigan — Oakland, Macomb, Wayne, Washtenaw, and Livingston counties.