Lauzon Flooring is a Quebec-based hardwood flooring manufacturer with over 35 years of experience producing premium solid and engineered hardwood. What sets Lauzon apart from the competition is their innovative Pure Genius technology — a titanium dioxide coating that actively purifies indoor air by neutralizing pollutants when exposed to light.
What Makes Lauzon Unique: Pure Genius Technology
Lauzon's Pure Genius finish contains titanium dioxide nanoparticles that, when activated by light (natural or artificial), break down airborne pollutants including formaldehyde, VOCs, and bacteria. According to Lauzon, a 1,000 sq ft floor with Pure Genius technology can purify the air equivalent to 3 trees. This makes Lauzon an excellent choice for Michigan homeowners concerned about indoor air quality.
Lauzon Collections
Authentik Collection
Solid hardwood in a wide range of North American species including red oak, white oak, maple, and hickory. Available with Pure Genius technology.
Organique Collection
Engineered hardwood with a focus on natural, organic aesthetics. Features wire-brushed and smooth finishes in warm, earthy tones.
Ambiance Collection
Premium engineered hardwood with wide planks and sophisticated color options. Lauzon's top-tier offering for contemporary Michigan homes.
Pros
- ✓Innovative Pure Genius air-purifying technology
- ✓Canadian-made quality
- ✓Both solid and engineered options
- ✓Wide species and color selection
- ✓Excellent warranty
Cons
- ✗Premium price point
- ✗Limited availability in some markets
- ✗Pure Genius requires light activation to work
Lauzon Flooring for Michigan Homes
Lauzon's Canadian-made hardwood is an excellent choice for Michigan homes. Their engineered collections are particularly well-suited for Michigan's climate — the multi-ply construction handles Michigan's seasonal humidity swings (20–30% RH in winter, 70%+ in summer) better than solid hardwood, and their Pure Genius air-purifying technology is especially valuable in Michigan's tightly-sealed winter homes.
Lauzon is priced in the premium tier — typically $8–$14 per square foot for the material. Their Pure Genius technology adds a meaningful premium over standard hardwood, but for Michigan homeowners concerned about indoor air quality (particularly relevant during long Michigan winters when homes are sealed), the technology provides real value.
Lauzon's solid hardwood collections are best suited for above-grade installations in Michigan. For basements or areas with higher moisture risk, Lauzon's engineered collections are the better choice. Both solid and engineered Lauzon products are available at Quality Hardwoods of Michigan.
Lauzon vs. Other Premium Canadian Hardwood Brands
| Brand | Key Differentiator | Price Range |
|---|---|---|
| Lauzon | Pure Genius air-purifying technology, 35+ years Canadian craftsmanship | $8–$14/sq ft |
| Mirage | Widest color selection (1,000+), Nanolinx® scratch resistance | $8–$14/sq ft |
| Appalachian | Alta Moda luxury line, American-made, strong warranty | $7–$13/sq ft |
| Kentwood | Sustainability focus, FSC certified, BC-made | $6–$11/sq ft |
Frequently Asked Questions
Where can I buy Lauzon flooring in Michigan?
Quality Hardwoods of Michigan in Rochester Hills is an authorized Lauzon dealer. Visit our showroom at 1799 Northfield Dr, Rochester Hills, MI 48309 or call (248) 853-2232 to see Lauzon samples and get current pricing on all collections.
Does Lauzon Pure Genius technology actually work?
Yes — Lauzon's Pure Genius technology is backed by independent testing. The titanium dioxide coating is activated by light (natural or artificial) and breaks down airborne pollutants including formaldehyde, VOCs, and bacteria. It requires light exposure to function, so it's most effective in well-lit rooms. For Michigan homeowners who spend long winters indoors with sealed homes, this technology provides meaningful indoor air quality benefits.
What is the warranty on Lauzon flooring?
Lauzon offers a lifetime structural warranty and a 35-year finish warranty on their residential products — among the strongest warranties in the hardwood flooring industry. Their Pure Genius technology is also covered under warranty. Ask our team for specific warranty details on the collection you're considering.
Shop Lauzon Flooring in Michigan
Quality Hardwoods of Michigan carries Lauzon Flooring collections. Visit us in Rochester Hills to explore their innovative hardwood options.