Admin Tool
Local Citation Kit
Copy-paste ready NAP data, business descriptions, and platform-specific guidance for building consistent local citations.
Canonical NAP — Use Exactly As Written
Business Hours
Business Descriptions
Short Description (Yelp, Nextdoor, chamber directories)
Quality Hardwoods of Michigan is Rochester Hills' dedicated hardwood flooring showroom — 36+ brands, 2,000+ products, and expert installation since 1985. Serving homeowners, contractors, and designers across Oakland and Macomb counties.
Long Description (BBB, Houzz, Angi)
Quality Hardwoods of Michigan is one of Michigan's largest dedicated hardwood flooring showrooms, located at 1799 Northfield Dr in Rochester Hills. Since 1985, we have supplied homeowners, builders, contractors, and interior designers with premium hardwood flooring from 36+ leading brands including DuChateau, Provenza, Sheoga, Preverco, Mullican, Mirage, Kentwood, and more. Our 2,000+ product selection covers solid hardwood, engineered hardwood, wide plank, unfinished, prefinished, and luxury vinyl plank flooring. We offer professional installation, custom staining, refinishing, and free in-showroom consultations. Serving Rochester Hills, Troy, Birmingham, Bloomfield Hills, Shelby Township, Sterling Heights, and all of Southeast Michigan.
Target Keywords — Work Into Descriptions Naturally
Platform Categories
| Platform | Primary Category | Secondary Category |
|---|---|---|
| Yelp | Flooring | Home & Garden |
| BBB | Flooring Contractors | Floor Laying, Refinishing & Resurfacing |
| Houzz | Flooring | Hardwood Flooring |
| Google Business | Flooring store | Flooring contractor |
Platform Checklist
Yelp
HighClaim / CreateUse exact business name 'Quality Hardwoods of Michigan, Inc.' — do not abbreviate. Select 'Flooring' as primary category. Add all photos from your showroom. Enable the 'Request a Quote' feature. Respond to every review within 48 hours.
Better Business Bureau (BBB)
HighAccreditation ApplicationApply for BBB Accreditation — the A+ badge is a strong trust signal for high-ticket flooring purchases. Use SIC code 5713 (Floor Covering Stores). Include your Michigan business registration number. The accreditation fee is typically $400–$600/year for a business your size.
Houzz
HighCreate Pro ProfileCreate a Houzz Pro profile under 'Flooring > Hardwood Flooring'. Upload 15–20 project photos with captions mentioning species, brand, and location (e.g. 'DuChateau wide plank white oak — Rochester Hills, MI'). Houzz is heavily used by interior designers and high-end homeowners — your target audience.
Rochester Regional Chamber of Commerce
HighMember ListingRochester Regional Chamber membership includes a directory listing with NAP, website link, and business description. This is a high-authority local citation for the Rochester Hills area — directly relevant to the target keyword 'hardwood flooring rochester mi'.
Angi (formerly Angie's List)
MediumClaim / CreateClaim or create your Angi profile under 'Flooring Installation' and 'Hardwood Floor Refinishing'. Angi is heavily used by homeowners researching contractors. Even a free listing with reviews drives referral traffic.
HomeAdvisor
MediumClaim / CreateHomeAdvisor and Angi share a parent company (IAC) — a listing on one often populates the other. Select 'Hardwood Floor Installation' and 'Hardwood Floor Refinishing' as service categories.
Nextdoor
MediumClaim / CreateNextdoor Business pages are free and reach hyper-local homeowners in Rochester Hills, Troy, and surrounding neighborhoods. Post occasional updates about showroom hours, new arrivals, or seasonal promotions.
Thumbtack
LowOptionalThumbtack is pay-per-lead. Worth a profile for the citation value, but disable lead purchasing unless you want to pay per inquiry. Select 'Hardwood Floor Installation' and 'Floor Refinishing'.
NAP Consistency Rules
- • Always use "Quality Hardwoods of Michigan, Inc." — never abbreviate to "Quality Hardwoods" or "QHM"
- • Always use "1799 Northfield Dr" — not "Drive", not "Northfield Drive"
- • Always use "Rochester Hills" — not "Rochester" (different city)
- • Always use "(248) 853-2232" — consistent formatting across all platforms
- • Always link to https://qualityhardwood.com — no trailing slash variations
- • If a platform auto-formats your address, verify it matches exactly after saving
